CURA Jewellery
Welcome to CURA! My name is Kelly, and I am the creator & owner of CURA Jewellery. I create unique and lightweight jewellery using recycled plastic. I craft every piece, by hand, in Lausanne Switzerland.
What does "CURA" mean? Cura, the Roman Goddess whose name signifies 'care' or 'concern,' crafted man from mud and bestowed upon him the gift of life. This Roman myth, coupled with the significance of the word 'cura,' makes for a fitting designation for a brand that aims to foster a more profound connection to the earth and promote respect for its natural resources.
At CURA, I am passionate about creating products that are not only visually stunning but also ethically and environmentally responsible. My brand was founded with a mission to challenge perceptions around waste and the value we place on our resources. By using plastic by-products to create beautiful accessories, I hope to inspire a shift towards more sustainable and ethical practices.
When you wear a piece of CURA jewellery, you can be confident that you are supporting a sustainable and ethical business that values quality and craftsmanship above all else.